Over the last 4 to 5 years, the world has witnessed a meteoric rise of a variety of Over-the-top (OTT) messaging apps – both for consumers and enterprises. Today, there are a dizzying variety of texting choices — most of them operating as “islands” (albeit some are exceedingly large – WhatsApp with over 500 million monthly active users [MAUs] is a prime example); however, in some markets such as the United States and Canada, SMS-interoperable OTT messaging solutions have garnered the majority share of OTT messaging apps (we call these SMS-enabled OTT messaging providers: NUVOs – for Network Unaffiliated Virtual Operators).
Category Archive: RCS
A few days ago, BBC News published: “Payments by text message service to launch in UK in Spring 2014.” I found this story fascinating – not that payments may be made by text message, as it’s been done for years in various markets such as in Kenya. One can also send money via smartphones, using apps, today as well. No, what is fascinating is that text messaging is once again the bearer of this payment information.