On Friday, 29 June, 2007-at 6:00 PM local time-a new direction may have been set for mobile messaging. That was the date the Apple iPhone went on sale in the U.S. The Apple iPhone sold 270,000 units by the end of Q2, and AT&T activated 146,000 subscribers on June 29 and 30, with more than 40% of them new to AT&T. By the week of September 10th, Apple surpassed 1 million units. For better or worse-love it or hate it-the iPhone is destined to have a direct impact on the mobile world.