Over the last few months, ChatGPT has dominated the AI headlines as well as mainstream headlines. As ChatGPT put it when I asked how it might play a role in the mobile industry: “As a language model developed by OpenAI, ChatGPT itself is not directly involved in the mobile industry. However, its technology and capabilities have the potential to contribute to the development of new applications and services in the mobile industry.” That said, I think ChatGPT (and Google’s Bard) may actually help enhance engagement through mobile devices. With Google Bard, consider that this could play a role in RCS-based chatbots, through an API to enhance interactions. Generative AI is getting very good; however, it does have limitations and I think the noisy hype will decline by the 2nd half of 2023, but also look for the beginning of some interesting integrations into useful applications through mobile apps and even messaging.