The 5th installment of “Demystifying the US Messaging Ecosystem” dives deeper into the Campaign Registry (TCR) and its critical role in establishing order and compliance in 10DLC messaging. The TCR leaders discuss the registry’s origins, challenges it faced in the A2P messaging space, and collaborations with industry partners to streamline processes. TCR aims to reduce friction and enhance value in the ecosystem while supporting growth. With over 4 million registered brands, TCR sets a promising foundation for continued advancements in US A2P messaging, expected to grow significantly by 2033.