We are living in a bizarre era of business messaging. On one hand, the “Year of RCS” is […]
Category Archive: SMS
The 5th installment of “Demystifying the US Messaging Ecosystem” dives deeper into the Campaign Registry (TCR) and its critical role in establishing order and compliance in 10DLC messaging. The TCR leaders discuss the registry’s origins, challenges it faced in the A2P messaging space, and collaborations with industry partners to streamline processes. TCR aims to reduce friction and enhance value in the ecosystem while supporting growth. With over 4 million registered brands, TCR sets a promising foundation for continued advancements in US A2P messaging, expected to grow significantly by 2033.
This post discusses the importance of The Campaign Registry (TCR) in the evolving US business messaging ecosystem. TCR addresses market fragmentation, enhances consumer trust, and regulates Application-to-Person (A2P) messaging. It manages brand vetting, ensures compliance, and promotes transparency, establishing a safer messaging environment while setting a precedent for future messaging channels.
This post is the second installment in our Demystifying the US Messaging Ecosystem series. Having provided a macro-level […]
This post marks the commencement of my Demystifying the US Messaging Ecosystem series, an in-depth multi-part exploration of […]
Struggling with SMS delivery? Learn why 10DLC messaging registration is mandatory, easier than short codes, and how our […]
Last year at a conference, I sat and listened to various presentations about the upcoming benefits of RCS […]
On April 11, 2025, the US Federal Communications Commission (FCC) will begin enforcing an enhancement to The Telephone […]
Yes, I missed last year. It’s been TWO years since I did this. Unfortunately, I had to skip […]
Apple has launched iOS 18, which supports RCS, although RCS Business Messaging (RBM) is not yet widely available. It is expected to become prevalent in the U.S. within months. As users adopt iOS 18, SMS and MMS usage will decline significantly, with predictions suggesting an 85-90% drop in P2P SMS by the end of 2025. However, many small businesses will likely take longer to transition to RBM, continuing to use A2P SMS. The migration to RBM will be gradual and must ensure that vulnerable populations remain connected until the transition is complete, requiring further consumer education on messaging security and spam.