Welcome back for the 7th installment of our “Demystifying the US Messaging Ecosystem” series! We previously covered: For a […]
Demystifying Mobile Messaging
The 5th installment of “Demystifying the US Messaging Ecosystem” dives deeper into the Campaign Registry (TCR) and its critical role in establishing order and compliance in 10DLC messaging. The TCR leaders discuss the registry’s origins, challenges it faced in the A2P messaging space, and collaborations with industry partners to streamline processes. TCR aims to reduce friction and enhance value in the ecosystem while supporting growth. With over 4 million registered brands, TCR sets a promising foundation for continued advancements in US A2P messaging, expected to grow significantly by 2033.
This post is the fourth installment in our Demystifying the US Messaging Ecosystem series. We previously covered: In Part 3, we […]
This post discusses the importance of The Campaign Registry (TCR) in the evolving US business messaging ecosystem. TCR addresses market fragmentation, enhances consumer trust, and regulates Application-to-Person (A2P) messaging. It manages brand vetting, ensures compliance, and promotes transparency, establishing a safer messaging environment while setting a precedent for future messaging channels.
This post is the second installment in our Demystifying the US Messaging Ecosystem series. Having provided a macro-level […]
This post marks the commencement of my Demystifying the US Messaging Ecosystem series, an in-depth multi-part exploration of […]