Over the past few years interesting phenomena has been occurring in the United States as well as Canada. Consumers continue to text each other (called Person-to-Person or P2P); however, unlike in many other regions such as Asia-Pacific and Europe, they continue to use SMS at rates not enjoyed in these other regions for several years.
iOS
Welcome to 2014! Before I embark on my 7th consecutive year of mobile industry predictions, let’s wrap up 2013 with a review of last year’s predictions. Overall, it has been another exciting, challenging, but overall profitable year for the mobile industry. We saw some rises and falls, new iPads, a new iPhone, new Samsung devices, new mobile OS’s, consolidations, acquisitions, as well as a myriad of new products and innovations.
Yesterday, Apple’s well-used iMessage OTT messaging service crashed, starting at approximately 3:15 PM EDT (US) and the outage continued for over 5 hours. As iOS (mostly iPhone) texters began seeing their text balloons turn green, rather than blue, Twitter began heavily trending #iMessage tweets as a result of the outage.
Mobility, Messaging, and More 