One thing that we constantly see is that businesses are clamoring to include mobile messaging as part of their consumer outreach. As has been stated many times, many places, an SMS message is typically read within the first few minutes of receipt, by over 90% of the recipients. That includes Person-to-Person (or P2P) as well as Application-to-Person (or A2P). To reach consumers and encourage them to engage, businesses are increasingly turning to mobile messaging as their primary channel.