SMS messaging has been going strong for nearly 30 years. Today, application to person (or A2P SMS) as well as person-to-person (or P2P SMS) enjoys a 98% open rate within the first few minutes of receipt. That’s what makes it so popular with businesses and end-users alike. Sadly this beloved reputation has led fraudsters to take advantage of SMS. They use it to send dishonest, abusive, and unwanted messages – messages that threaten to disrupt the clean and feature-rich capabilities of SMS we’ve all come to rely on.