Since the acquisition of WhatsApp by Facebook, just prior to the 2014 Mobile World Congress, there has been considerable press about Facebook and WhatsApp.  In the last few days, the latest headlines have been about how WhatsApp handled a record 64 billion messages in a 24 hour period.  That is a fantastic number and it represents magnificent growth.  I’m not trying to take away from this brilliant achievement, but I must point out that WhatsApp subscribers didn’t really generate 64 billion messages.