Author: William Dudley

Demystifying the Mobile Messaging Ecosystem – Part 6: Toll-Free Texting and Short Codes

In the 6th post of the “Demystifying the US Messaging Ecosystem” series, the focus shifts to Toll-Free Texting and Short Codes as essential channels for enterprises. While 10DLC texting has gained traction, Short Codes and Toll-Free Numbers remain critical due to their established trust and reliability. The TSS Registry plays a vital role in ensuring authorized text enablement for TFNs, enhancing message integrity. The post emphasizes the importance of regulatory frameworks and evolving compliance standards while highlighting the unique attributes of these messaging channels.

Demystifying the US Messaging Ecosystem: Part 5 — The TCR Interview Deep Dive

The 5th installment of “Demystifying the US Messaging Ecosystem” dives deeper into the Campaign Registry (TCR) and its critical role in establishing order and compliance in 10DLC messaging. The TCR leaders discuss the registry’s origins, challenges it faced in the A2P messaging space, and collaborations with industry partners to streamline processes. TCR aims to reduce friction and enhance value in the ecosystem while supporting growth. With over 4 million registered brands, TCR sets a promising foundation for continued advancements in US A2P messaging, expected to grow significantly by 2033.

Demystifying the US Messaging Ecosystem: Part 3: The Rise of The Campaign Registry

This post discusses the importance of The Campaign Registry (TCR) in the evolving US business messaging ecosystem. TCR addresses market fragmentation, enhances consumer trust, and regulates Application-to-Person (A2P) messaging. It manages brand vetting, ensures compliance, and promotes transparency, establishing a safer messaging environment while setting a precedent for future messaging channels.