Over the past couple of years, people have asked me both publicly and privately if I thought SMS was dying or is a non-viable communications channel.  My answer has always been emphatically that SMS is and will continue to be a viable choice for text-based communications – both for enterprises and brands as well as person-to-person (P2P).

It has been well-reported in the industry media over the past few months about the continued, explosive growth of mobile messaging – especially SMS and, in many markets, MMS. Either as a result, or despite this success, there are a few gray clouds trying to obscure this success with short-sided improvements and changes.