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Conversational Engagement

Why track customers when you can engage them instead?

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There has been some industry pushback to stronger privacy policies, with some noting the potential of fluctuating ad delivery. There could be a decrease in addressable audiences since – let’s face it – many customers might opt-out of app tracking.   

That said, there are better, more creative ways for businesses and brands to engage audiences than tracking, anyway – options that can also help you you differentiate yourself from your competition! 

August 24, 2021 Mobile First, RCS, SMS

A2P SMS is not Dying and Still the Primary Component of Multi-Channel Mobile Engagement

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One thing that we constantly see is that businesses are clamoring to include mobile messaging as part of their consumer outreach. As has been stated many times, many places, an SMS message is typically read within the first few minutes of receipt, by over 90% of the recipients. That includes Person-to-Person (or P2P) as well as Application-to-Person (or A2P). To reach consumers and encourage them to engage, businesses are increasingly turning to mobile messaging as their primary channel.

August 17, 2017 SMS
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