We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons. Online (and Mobile Friendly) mega-sites such as Amazon, Ebay, Overstock.com, and many more specialty retailers are putting increasing pressure on traditional brick and mortar shops. Certainly as all of the successful online retail sites offer mobile-friendly websites all the way to advanced apps and mobile-based customer outreach, using multiple channels, mobile shopping is quickly gaining as the preferred method to buy online.