There has been some industry pushback to stronger privacy policies, with some noting the potential of fluctuating ad delivery. There could be a decrease in addressable audiences since – let’s face it – many customers might opt-out of app tracking.
That said, there are better, more creative ways for businesses and brands to engage audiences than tracking, anyway – options that can also help you you differentiate yourself from your competition!
Online buying and selling is almost as old as the Internet itself. eCommerce companies such as Amazon and eBay are true pioneers and their successes are undisputed. Many other sites, dedicated to buying and selling have followed – focused on specific product categories and brands — launch every day. A significant number of them have associated mobile apps; although most were specifically designed for the desktop, with mobile as an afterthought. Increasingly, eCommerce sites now utilize Responsive Web Design (RWD) – those that provide an optimal user interface experience, regardless of the display type from mobile to desktop. In virtually all cases, mobile was an add-on – in other words, the site, product, or brand, first builds their online presence and the mobile views are added later.
NOTE: This post revisited the SAP Mobile Services 2013 Mobile Operator Guide. The link to that resource in the blog post may not be relevant. If you really want a copy of this guide, contact me. I may be able to provide either a hard copy or soft copy.
We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons. Online (and Mobile Friendly) mega-sites such as Amazon, Ebay, Overstock.com, and many more specialty retailers are putting increasing pressure on traditional brick and mortar shops. Certainly as all of the successful online retail sites offer mobile-friendly websites all the way to advanced apps and mobile-based customer outreach, using multiple channels, mobile shopping is quickly gaining as the preferred method to buy online.
The 2012 Mobile World Congress is now in the history books. All of the 60,000+ delegates have returned home with renewed excitement about this multi-trillion dollar industry and the energy generated at this annual ritual of the mobile industry.