Recently, I sat down with Pat Flynn and recorded an GBU Innovation podcast with him. This was posted […]
Mobile First
Online buying and selling is almost as old as the Internet itself. eCommerce companies such as Amazon and eBay are true pioneers and their successes are undisputed. Many other sites, dedicated to buying and selling have followed – focused on specific product categories and brands — launch every day. A significant number of them have associated mobile apps; although most were specifically designed for the desktop, with mobile as an afterthought. Increasingly, eCommerce sites now utilize Responsive Web Design (RWD) – those that provide an optimal user interface experience, regardless of the display type from mobile to desktop. In virtually all cases, mobile was an add-on – in other words, the site, product, or brand, first builds their online presence and the mobile views are added later.
Welcome to 2014! Before I embark on my 7th consecutive year of mobile industry predictions, let’s wrap up 2013 with a review of last year’s predictions. Overall, it has been another exciting, challenging, but overall profitable year for the mobile industry. We saw some rises and falls, new iPads, a new iPhone, new Samsung devices, new mobile OS’s, consolidations, acquisitions, as well as a myriad of new products and innovations.
We, as a consumer society, are increasingly becoming “mail-order,” or more precisely, online patrons. Online (and Mobile Friendly) mega-sites such as Amazon, Ebay, Overstock.com, and many more specialty retailers are putting increasing pressure on traditional brick and mortar shops. Certainly as all of the successful online retail sites offer mobile-friendly websites all the way to advanced apps and mobile-based customer outreach, using multiple channels, mobile shopping is quickly gaining as the preferred method to buy online.
Mobility, Messaging, and More 