Here we go once again: another 2015 prediction article. This is my 8th annual predictions blog posting and I can say it never has been more difficult to prognosticate on where this industry is headed. Mobile in the context of an operating environment has never been more important to consumers and businesses, worldwide. Today, if a business or enterprise does not include mobile engagement as a priority, then I believe they are behind before they even begin.
When some signficiant event occurs somewhere in the world, regardless of it being a local, regional, or global event, it can and does affect text messaging to and from that locale. Why is this? Does SMS work when a simple “pick-up-the-phone-and-call” does not?
For the sixth consecutive year, I am happy and honored to offer my 2013 mobile industry predictions, along with a review of how well I did for 2012. This year has been another banner year for mobile: Everything from Apple news to networks (LTE deployments and RCS as well) to mobile commerce. Today, an ever-increasing number of subscribers are using smartphones and that is a growing, worldwide phenomenon. In fact, in many markets, smartphone penetration has exceeded 50% and continues to grow.