Consent in messaging is extremely important. But consent doesn’t just apply to political texting, but to also those who send business texts. More and more, carriers are requiring that any non-person-to-person texting requires explicit consent. This means business texting as well as political and non-profit.
Over the last decade, texting has become a key channel for political candidates, as well as PACs, committees, and other political organizations to reach constituents, voters, donors, volunteers and more. Now, more than ever, mobile messaging is playing a central role in spending campaign funds, as our economy is now, more than ever, mobile centric. The 2020 US presidential elections resulted in over 2.126 billion political text messages through 20 November 2020, per statistics from RoboKiller. And why not? With open rates around 95%, text messaging has always been a key channel for businesses and brands to reach consumers. Political campaigns and related organizations want to leverage this type of efficacy as much as possible.