If you have a business, brand, or enterprise, large or small, you’ve probably considered using (or have already used) SMS to reach your customers, partners, or employees. Text messaging has been one of the most utilized communications media ever in terms of reach. The ability to send business text messages using long codes or “regular phone numbers” (e.g., 10DLCs) opens this media up for many, many more businesses and is becoming a new messaging revolution in the United States.
This is a piece about mobile messaging – SMS to be precise. Remember SMS, that mobile messaging medium that has been decimated by non-SMS chat applications like WhatsApp, Facebook Messenger, WeChat and many others? Well, it is still very much around, live and well and, I’ll say it: prospering.