There has been some industry pushback to stronger privacy policies, with some noting the potential of fluctuating ad delivery. There could be a decrease in addressable audiences since – let’s face it – many customers might opt-out of app tracking.
That said, there are better, more creative ways for businesses and brands to engage audiences than tracking, anyway – options that can also help you you differentiate yourself from your competition!
Recently, I sat down with Pat Flynn and recorded an GBU Innovation podcast with him. This was posted […]
Over the last 20+ years, we’ve all seen the headlines predicting the demise of SMS messaging.
Yet, here we are in May 2021, and SMS is still a powerhouse messaging channel. In many markets, SMS is still the leading Person-to-Person messaging channel. And throughout the world, it remains one of the, if not the, most popular business messaging channels. We’re now seeing RCS starting to face similar headlines.
If you have a business, brand, or enterprise, large or small, you’ve probably considered using (or have already used) SMS to reach your customers, partners, or employees. Text messaging has been one of the most utilized communications media ever in terms of reach. The ability to send business text messages using long codes or “regular phone numbers” (e.g., 10DLCs) opens this media up for many, many more businesses and is becoming a new messaging revolution in the United States.
Once again, it’s prediction time again. But this post is about how we did last year. As has been my standard, we look back at last year’s predictions to see how accurate they were. For 2019, I was 86% correct, which improved on my 2018 forecasts, which were 81.5% correct.
These are historic and extraordinary times that we are living through – all over the world, due to the corona virus (or COVID-19) pandemic. Many entire countries, cities, counties, and regions are completely shut down except for essential services in order to ensure social distancing and to limit the spread of the virus.
RCS misinformation needs to stop. Many of the authors of these news stories just don’t know what they are talking about and totally blow the RCS announcements out of proportion. Let’s get some perspective on these and maybe try to help everyone align.
In Part 1 of this series, we focused on trends to mitigate robocalls in voice communications and began to look into efforts to cut down on unwanted text messages. Here, we’ll examine sender IDs in text messaging.
Blocking unrecognized numbers forces an important question for both people and businesses – what about legitimate calls from people or businesses that I might want to hear from? Do I have to make sure that everyone that I might possibly want to hear from is in my contact list?
Normally, each year in the dead of winter, I publish a predictions article about the coming year. Earlier this year, we published my 12th consecutive predictions for the mobile industry. However, today, I would like to dust off the crystal ball and push it a little bit further into the future to look at how the messaging industry might evolve over the coming five to 10 years.