Over the last decade, texting has become a key channel for political candidates, as well as PACs, committees, and other political organizations to reach constituents, voters, donors, volunteers and more. Now, more than ever, mobile messaging is playing a central role in spending campaign funds, as our economy is now, more than ever, mobile centric. The 2020 US presidential elections resulted in over 2.126 billion political text messages through 20 November 2020, per statistics from RoboKiller. And why not? With open rates around 95%, text messaging has always been a key channel for businesses and brands to reach consumers. Political campaigns and related organizations want to leverage this type of efficacy as much as possible.
As we’ve done for the past years, I am happy to offer my 2022 mobile industry predictions along with a somewhat objective (or subjective in that I wrote them!) assessment of the previous years’ projections for this dynamic industry. Here we are once again. This year will be my 15th consecutive year of predictions and assessments.
Welcome to 2014! Before I embark on my 7th consecutive year of mobile industry predictions, let’s wrap up 2013 with a review of last year’s predictions. Overall, it has been another exciting, challenging, but overall profitable year for the mobile industry. We saw some rises and falls, new iPads, a new iPhone, new Samsung devices, new mobile OS’s, consolidations, acquisitions, as well as a myriad of new products and innovations.
As it is now the middle of November, the iPhone has now been launched (without MMS, of course) in the UK and Germany. Additionally, China Mobile announced at this week’s GSM Asia Congress in Macau that they are in negotiations with Apple over bringing the iPhone to China. In fact, the sales figures are estimated around 23 million units, during the first year.
On Friday, 29 June, 2007-at 6:00 PM local time-a new direction may have been set for mobile messaging. That was the date the Apple iPhone went on sale in the U.S. The Apple iPhone sold 270,000 units by the end of Q2, and AT&T activated 146,000 subscribers on June 29 and 30, with more than 40% of them new to AT&T. By the week of September 10th, Apple surpassed 1 million units. For better or worse-love it or hate it-the iPhone is destined to have a direct impact on the mobile world.