I actually did this GBU podcast with Pat Flynn back on June 20, 2023, but am just now […]
MMS
Unlike most of my posts, I have made this original post on LinkedIn. This also includes links the new (May 2023) CTIA Guidelines, their blog about the new revision, as well as related links to a Sinch Blog post that I, along with other colleagues recently published on the new FCC Robotexting regulations.
Over the last decade, texting has become a key channel for political candidates, as well as PACs, committees, and other political organizations to reach constituents, voters, donors, volunteers and more. Now, more than ever, mobile messaging is playing a central role in spending campaign funds, as our economy is now, more than ever, mobile centric. The 2020 US presidential elections resulted in over 2.126 billion political text messages through 20 November 2020, per statistics from RoboKiller. And why not? With open rates around 95%, text messaging has always been a key channel for businesses and brands to reach consumers. Political campaigns and related organizations want to leverage this type of efficacy as much as possible.
Now the European Union recently announced a rule in the Digital Markets Act (DMA) to require messaging app developers to enable their apps to interoperate – that is, to make them work together. For example, if I’m a WhatsApp user, my message might be received by an iMessage user, if that user does not use WhatsApp. Additionally, if I’m an Android user with RCS, my message could be received by a Telegram user or even an iMessage user. There could be endless combinations.
As we’ve done for the past years, I am happy to offer my 2022 mobile industry predictions along with a somewhat objective (or subjective in that I wrote them!) assessment of the previous years’ projections for this dynamic industry. Here we are once again. This year will be my 15th consecutive year of predictions and assessments.
Over the past few years interesting phenomena has been occurring in the United States as well as Canada. Consumers continue to text each other (called Person-to-Person or P2P); however, unlike in many other regions such as Asia-Pacific and Europe, they continue to use SMS at rates not enjoyed in these other regions for several years.
Welcome to 2014! Before I embark on my 7th consecutive year of mobile industry predictions, let’s wrap up 2013 with a review of last year’s predictions. Overall, it has been another exciting, challenging, but overall profitable year for the mobile industry. We saw some rises and falls, new iPads, a new iPhone, new Samsung devices, new mobile OS’s, consolidations, acquisitions, as well as a myriad of new products and innovations.
As it is now the middle of November, the iPhone has now been launched (without MMS, of course) in the UK and Germany. Additionally, China Mobile announced at this week’s GSM Asia Congress in Macau that they are in negotiations with Apple over bringing the iPhone to China. In fact, the sales figures are estimated around 23 million units, during the first year.
On Friday, 29 June, 2007-at 6:00 PM local time-a new direction may have been set for mobile messaging. That was the date the Apple iPhone went on sale in the U.S. The Apple iPhone sold 270,000 units by the end of Q2, and AT&T activated 146,000 subscribers on June 29 and 30, with more than 40% of them new to AT&T. By the week of September 10th, Apple surpassed 1 million units. For better or worse-love it or hate it-the iPhone is destined to have a direct impact on the mobile world.