For the sixth consecutive year, I am happy and honored to offer my 2013 mobile industry predictions, along with a review of how well I did for 2012. This year has been another banner year for mobile: Everything from Apple news to networks (LTE deployments and RCS as well) to mobile commerce. Today, an ever-increasing number of subscribers are using smartphones and that is a growing, worldwide phenomenon. In fact, in many markets, smartphone penetration has exceeded 50% and continues to grow.
NUVO Messaging
The 2012 Mobile World Congress is now in the history books. All of the 60,000+ delegates have returned home with renewed excitement about this multi-trillion dollar industry and the energy generated at this annual ritual of the mobile industry.
No, this won’t be a 2012 type prediction of Armageddon! But the mobile industry has begun the inevitable and likely irrevocable evolution towards an all IP ecosystem. This also means that services – basic services such as voice and messaging have already begun to go IP – or “over-the-top” (OTT) ahead of equivalent offerings from the network providers themselves.
Mobile messaging, especially SMS-based messaging, has seen a resurgence of usage in the US market; however, it is not necessarily carrier-based SMS that has grown. There are a growing number of messaging apps and services that have been launched and announced, and services such as iMessage are just around the corner. This runs somewhat counter to recent industry and general press, were we’ve seen articles stating that “SMS is dead (or dying)” and that non-SMS “chat” services are displacing true, mobile-SMS interoperable services. Certainly, in some markets, non-SMS “chat” services have cannibalized some SMS revenues – especially outside of the USA and Canada, but in general mobile operator SMS (as we know it) is alive and well.
Mobility, Messaging, and More 