Over the last decade, texting has become a key channel for political candidates, as well as PACs, committees, and other political organizations to reach constituents, voters, donors, volunteers and more. Now, more than ever, mobile messaging is playing a central role in spending campaign funds, as our economy is now, more than ever, mobile centric.  The 2020 US presidential elections resulted in over 2.126 billion political text messages through 20 November 2020, per statistics from RoboKiller. And why not?  With open rates around 95%, text messaging has always been a key channel for businesses and brands to reach consumers.  Political campaigns and related organizations want to leverage this type of efficacy as much as possible. 

Now the European Union recently announced a rule in the Digital Markets Act (DMA) to require messaging app developers to enable their apps to interoperate – that is, to make them work together.  For example, if I’m a WhatsApp user, my message might be received by an iMessage user, if that user does not use WhatsApp. Additionally, if I’m an Android user with RCS, my message could be received by a Telegram user or even an iMessage user.  There could be endless combinations.

As we’ve done for the past years, I am happy to offer my 2022 mobile industry predictions along with a somewhat objective (or subjective in that I wrote them!) assessment of the previous years’ projections for this dynamic industry.  Here we are once again.  This year will be my 15th consecutive year of predictions and assessments.

Text messaging through Short Message Service (SMS) is now ubiquitous and universal. Today, virtually every subscriber in the world has access to simple text messaging. Some say that it is old and out of date, but this simple messaging concept has been and still is the most widely penetrated medium in the history of humankind.

If you have a business, brand, or enterprise, large or small, you’ve probably considered using (or have already used) SMS to reach your customers, partners, or employees. Text messaging has been one of the most utilized communications media ever in terms of reach. The ability to send business text messages using long codes or “regular phone numbers” (e.g., 10DLCs) opens this media up for many, many more businesses and is becoming a new messaging revolution in the United States. 

It is once again time for my annual (14th consecutive to be specific) predictions for the mobile industry.  When I wrote last year’s predictions, I (and really no one) could have foreseen the momentous events that 2020 brought the world.  From the global COVID-19 pandemic to the significant Black Lives Matter protests, and actions, climate-related events, to the US presidential election, its aftermath and more.  All have impacted the wireless / mobile industry, but in many ways, the mobile industry has responded well to the pandemic, which has been the overriding issue for the planet in 2020.

The 3GPP 5G standards absolutely support SMS!

5G, the next wireless data standard is actively being deployed around the world. 5G will promise greater data speeds, more capacity, and a better wireless experience for all. But will it affect the messaging sector?  I’ve read and heard (during presentations, events [back when we could attend trade shows]) that the “messaging standard for 5G is RCS,” and that “SMS won’t exist in 5G.”  Well, I’m happy to say that these statements are blatantly untrue.