Normally, each year in the dead of winter, I publish a predictions article about the coming year. Earlier this year, we published my 12th consecutive predictions for the mobile industry. However, today, I would like to dust off the crystal ball and push it a little bit further into the future to look at how the messaging industry might evolve over the coming five to 10 years.

First, we as a messaging industry need mobile operator support for Universal Profile 2.0 – and quickly. In 2018, we had strong messaging provider and aggregator support for RCS, but only a smattering of operators launched support for UP 2.0. The GSMA notes that around 75 mobile operators have launched RCS, but the vast majority of these are UP 1.0 support only. Remember, this time around it is the enterprise/brand (A2P) RCS that is driving this new SMS replacement. It is supported by all the top messaging providers that manage over 80% of the world’s A2P (or B2C if you want) SMS messaging. These are the companies that have the enterprises, banking/financial, travel industries, logistics, social/entertainment, consumer brands, and more that are already using messaging.

Here we go again. This is the 12th consecutive edition of my mobile industry predictions, originally published in January of 2008. While we try to cover most major aspects of the mobile industry, we do tend to emphasize messaging-related topics as well as consumer engagement. But we also focus on key industry trends such as devices, mobile payments, and blockchain. If a trend begins to fall out of favor, then it may disappear from subsequent predictions. You can get a detailed review and accounting of my 2018 predictions here.

Mobile World Congress (MWC) is the record-breaking annual get-together of over 108,000 attendees in Barcelona, Spain, interested in mobile, 5G, connected cars, devices, augmented reality, virtual reality, cloud computing, IoT, and much, much more. As I do most years, I attended (I believe this might have been my ninth). MWC is the most important event for the mobile-focused industry. This year, the theme was “Mobile: The Next Element.”   The idea of this theme was to “reflect the elemental role of mobile in the lives of billions of people around the world.”  While I was quite busy with over 15 meetings and discussions in our massive (and popular) SAP stand, I was able to walk around occasionally during the 4 days to try to get a better understanding of this year’s major themes.

I published my first set of mobile predictions in January 2008. This is my tenth installment. My blog has had several iterations since it was initially part of the Sybase company blog space (we were known as Sybase 365, back then). When SAP acquired Sybase, most of my postings were migrated to the original SCN for Mobile area and now to the “new” SAP Community Network blogs. Some of the very old postings (before February 2011) are unfortunately no longer available in existing SAP archives.